Leading franchisor ServiceMaster Ltd has appointed former Wembley Head Groundsman Steve Welch to manage its TruGreen lawn care franchise network.
Steve began his role as TruGreen Network Manager at the end of October and is tasked with helping to grow and develop the professional lawn care business further. He comments; “I’ve joined TruGreen at a really exciting time. Having made a name within the industry as a leading provider of domestic lawn care we now feel confident that we can provide an equally impressive service to other markets. My background in the sports world will obviously be a benefit to me here in terms of technical expertise and I am looking forward to the challenge of helping the business explore new fields.”
Steve’s appointment, coupled with the focused marketing plans for the TruGreen business, demonstrate the level of support offered by ServiceMaster to new businesses. Says Hannah Banfield, Head of Marketing for TruGreen, “2010 will be an exciting year for TruGreen. With Steve’s technical acumen and industry experience, combined with a heightened marketing awareness programme and a host of support activities, investing in a TruGreen lawn care franchise is a smart move for anyone looking to set up in business.
”The TruGreen network is operated by ServiceMaster, a founding member of the British Franchise Association, currently celebrating 50 years in franchising. To find out more about owning a TruGreen franchise contact Ken Dennis at ServiceMaster on 0116 275 9000 or email franchisesales@servicemaster.co.uk.
Steve began his role as TruGreen Network Manager at the end of October and is tasked with helping to grow and develop the professional lawn care business further. He comments; “I’ve joined TruGreen at a really exciting time. Having made a name within the industry as a leading provider of domestic lawn care we now feel confident that we can provide an equally impressive service to other markets. My background in the sports world will obviously be a benefit to me here in terms of technical expertise and I am looking forward to the challenge of helping the business explore new fields.”
Steve’s appointment, coupled with the focused marketing plans for the TruGreen business, demonstrate the level of support offered by ServiceMaster to new businesses. Says Hannah Banfield, Head of Marketing for TruGreen, “2010 will be an exciting year for TruGreen. With Steve’s technical acumen and industry experience, combined with a heightened marketing awareness programme and a host of support activities, investing in a TruGreen lawn care franchise is a smart move for anyone looking to set up in business.
”The TruGreen network is operated by ServiceMaster, a founding member of the British Franchise Association, currently celebrating 50 years in franchising. To find out more about owning a TruGreen franchise contact Ken Dennis at ServiceMaster on 0116 275 9000 or email franchisesales@servicemaster.co.uk.
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