TRUGREEN MERSEYSIDE DRIVES BUSINESS FORWARD WITH THE BACKING OF A NATIONAL FRANCHISOR

 

Leading lawn care service specialist TruGreen is launching a new livery across its franchise network, with the first van hitting the streets of Liverpool.

 

Giving the fleet a striking new look, one of the first vans to sport the new design is Liverpool based Ian Forshaw who operates TruGreen Merseyside.

 

Ian comments; “The new look is great, it is instantly recognisable and people can see at a glance who we are and what we do.  For me this is when being part of a franchise network really pays dividend. As a small business owner it would not have been financially viable for me to have invested in a re-branding exercise. But with the support of our franchisor ServiceMaster we have access to a wider resource which is invaluable. Especially at the moment when a lot of companies are cutting back, we still have the reassurance of that backing.”

 

Head of Marketing, Hannah Banfield has been responsible for the new livery: “We wanted a look that instantly said what TruGreen is all about. Our franchisees spend their days looking after the UK’s lawns and our vans are now an instant reflection of who they are and what they do. Judging from the response we've had so far from customers as well as staff, the new look is working well.”

 

“We are constantly looking at innovative ways to reach new customers and the updated livery is just one of the ways we are investing in the

 

TruGreen brand. We are exhibiting at BBC Gardeners World Live for the first time this year, which will give us access to a great target audience and our new customer facing website www.trugreen.co.uk went live last month and is full of handy lawn care tips and advice.” 

 

The TruGreen franchise network is operated by ServiceMaster Limited. To find out more or enquire about franchise opportunities call Ken Dennis at ServiceMaster on 0116 275 9000, email KenDennis@servicemaster.co.uk or visit www.trugreen.co.uk.