Financial Services Executive swaps tie for overalls as lawn care franchise is launched

As we enter the busiest season for lawn care, gardening and DIY, Stebbing-resident and former Financial Services Executive, Martyn Horton has launched his own business after buying into the professional lawn care franchise, TruGreen.

Part of the world’s largest lawn care business, TruGreen UK operates across the country, helping customers create beautiful lawns by using the latest technology and expertise in grass growing.

Prior to buying the franchise license to operate across East Hertfordshire and North Essex, serving a potential 130,000 customers, Martyn spent 10 years working in Financial Services in the City.

Martyn said: “I wanted a change of lifestyle and to swap the commute to London for something more enjoyable. Investing in TruGreen offered me a great opportunity to enjoy my work, learn some new skills, work closely with customers and build a successful business. I have big plans for the franchise and my long-term goal is to be a trusted employer of local people, offering apprenticeships and other opportunities for young people to learn a trade.

“My aim is for TruGreen East Hertfordshire and North Essex is to be known as a bespoke, value for money, premium service. With the support from TruGreen head office and the network of lawn care professionals, I am confident in the investment I have made.”

TruGreen is a franchise of Leicestershire-based, ServiceMaster Limited, which has been established in the UK since 1959. Each new TruGreen franchisee undertakes a two week, intensive training academy at ServiceMaster’s head office, during which time they achieve their qualification in pesticide application from the National Proficiency Council and full technical training from TruGreen’s brand operations manager and ex-Wembley head groundsman, Steve Welch.

Steve added: “Martyn has all the skills, knowledge and equipment to offer his customers the very best, bespoke, lawn care service. With 35 years’ professional lawn care experience, the hands-on, technical support is unrivalled in the industry.”