Former Grenadier Guardsman launches new franchise in Cumbria

TruGreen, the world’s largest lawn care company, has expanded its operation into the Cumbria/Lancashire region, after selling a franchise license to lawn care professional and former Grenadier Guardsman, Ian Goodman.

Originally from the North West, Ian held a career in security and management spanning 23 years and prior to that, served for 11 years as a Grenadier Guardsman becoming a Lance Sergeant. He decided to exchange his suit for a different outfit altogether, after choosing to launch the TruGreen franchise. With a passion for the outdoors and a desire to help customers on a one-to-one basis, Ian chose to invest in a TruGreen business and relocate back to the North West to serve residents and small businesses across the area. Ian continues to serve within the Territorial Army as a Sergeant Infantry Training Instructor.

Founded in 1973, TruGreen came to the UK in 2004 and is owned by national franchisor ServiceMaster Limited, which celebrates its 55th year in business in 2014. TruGreen serves 3.4 million customers worldwide with bespoke, professional lawn care services.

Ian said: “TruGreen has given me the opportunity to run and manage my own business, whilst utilising the full support of ServiceMaster. I have big plans for the business and aim to employ a local workforce to help grow and develop TruGreen Cumbria. I’m a big believer in the value of apprenticeships and my goal for the business is to set up a training scheme to bring young professionals through.”

TruGreen’s operations brand manager and former FA Groundsman of the Year, Steve Welch, added: “Ian is a dedicated professional and fits the profile of TruGreen business owner to a tee. The brand is expanding quickly and has enjoyed a very promising 2014, which we are confident will continue into 2015 and beyond.”

All new TruGreen business owners undertake a two-week intensive training academy at ServiceMaster’s head office in Leicester, prior to launching their businesses.

Headed up by operations brand manager and former Wembley Grounds Manager, Steve Welch, the academy teaches TruGreen franchisees all aspects of running and operating a professional lawn care company.

After successfully completing the training, Ian achieved a City Guilds Qualification and now holds a licence to operate Pesticides. All TruGreen technicians are equipped with the knowledge and the correct qualifications to deliver a high-level service to all our customers.